NIKE
Year:
2024
Software:
Procreate
An energetic campaign to spotlight Nike’s newest basketball line—amplifying visibility, engaging fans, and turning excitement into sales.
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01
Brief
Tasked with creating a campaign to generate buzz and excitement for Nike’s new basketball shoe line. The campaign needed to highlight performance, style, and cutting-edge technology—capturing the energy of the game while building anticipation around the product.
02
Concept
Concrete PG
Capture players dominating urban courts with intense moves and raw expressions.
Graffiti backdrops and street culture details highlight authenticity, grit, and city energy.
03
Showcase and Integration
The campaign blends cinematic spectacle with street authenticity—positioning Nike not only as a performance brand but as a cultural icon.
Each direction pushes the visual storytelling of basketball beyond the court, turning the shoe into a symbol of power, creativity, and style.
