MTV
Year:
2024
Software:
Procreate
Three bold MTV-style frames, each an experimental take on the color blue—loud, vibrant, and unapologetically playful.
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01
Brief
Create a motion identity for MTV inspired by a selected mood.
The chosen mood was “Chill”—relaxed, playful, and easygoing.
02
Concept
Chill Dog A dachshund stretching and floating lazily across the sky.Its relaxed movement embodies the carefree vibe of “Chill.”
DJ Cow A surreal scene of a cow spinning records on a giant turntable. Fun, absurd, and bold—matching MTV’s experimental DNA while staying within the chill mood.
Aquarium Vacation A cocktail glass morphs into a whimsical aquarium, with fish swimming around.Light, dreamy, and playful—a chill escape visualized in motion.
03
Showcase and Integration
Used a bright aqua/blue palette to anchor the mood.
Combined cartoon humor + surreal visuals to reflect MTV’s energetic identity.
Each short ends with the MTV logo, tying the quirky vignettes into a cohesive brand system.
