FUTURE PROOF
Year:
2025
Software:
After Effect, Cinema4D, Procreate
An innovative conference for motion designers, FutureProof establishes a striking, future-forward identity through its branding and marketing.
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01
Concept
Future Builders – Constructing the Next Wave of Motion Design
Core Symbol: A cube → foundation of learning, growth, and creative evolution.
Transformation: The cube evolves into diverse buildings, representing individuality and adaptation.
Visual Identity: Balance of 3D modeling (Cinema 4D) and 2D interaction, highlighting playful yet modern design.
Meaning:
Cube = motion design students, growing and adapting through experiences.
Textures/materials = individuality and creative identity.
Hands + buildings = collaboration, engagement, and industry connection.
Goal: Create a visual identity that balances 3D structure with 2D interaction, embodying both playfulness and modern design.
02
Build in C4D
Brought the concept into motion by designing buildings in constant construction, symbolizing growth and progress. Added animated 2D hands that fill the scene with dynamic gestures, making the space feel playful and alive.
Flow: The sequence begins and ends with the cube, reinforcing cyclical growth.
03
Showcase and Integration
Positioned this concept as the brand identity for FutureProof—a conference about pushing motion design forward.
The evolving cube and playful hands act as a signature visual system, adaptable across screens, print, and interactive media.
Final takeaway: the cube is more than a shape—it’s a living metaphor for the growth and evolution of motion designers.
