BUGER KING
Year:
2024
Software:
Phothoshop, Cinema4D
At the heart of Burger King’s campaign: real food, real quality. By 2020, the brand had removed 8,500 tons of artificial ingredients globally.
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01
Concept
Burger King launched a global initiative to remove artificial preservatives, colors, and flavors—over 8,500 tons by 2020—emphasizing a shift toward “Real Food” and “Quality.”
The task: design playful product concepts that celebrate this commitment in a way that’s bold, fun, and unmistakably Burger King.
02
Concept
Pac Burger Inspired by arcade nostalgia, ingredients chase and combine into the perfect burger. A humorous take on “real ingredients” coming together.
Character Sketches Anthropomorphized burgers, tomatoes, and veggies with bold personalities. Each sketch highlights freshness and authenticity in a lighthearted way.
03
Showcase
Modeled ingredients in 3D with character-like features, creating burgers that feel alive and full of personality.
Paired with bright, playful motion to align with Burger King’s rebellious, fun-loving brand tone.
Final takeaway: product design that turns “Real Food” into a visual story of freshness and joy, making the brand’s values instantly recognizable.
